New Zealand’s leading supplier of building materials and hardware has undergone a significant digital transformation in recent years. Transforming a traditionally “paper-based” business for their 2,500 staff and more than 20,000 customers has resulted in a market leading experience, which SLEEQ is proud to have been a part of.
PlaceMakers has partnered with SLEEQ to help them deliver best-in-class customer experiences across their digital platforms and, utilizing the power of Salesforce Interaction Studio, have designed and enabled use cases to grow platform capabilities.
PlaceMakers needed a solution to segment their B2B marketing customer base using an RFM based model to target customers with a promotion based on their spend recency and frequency.
Key goals for this project include:
Key implementation phases of the project include:
Tailored promotions to the resulting RFM Segments contributed to an Average Order Value uplift of 28.5% for the month of June. In addition, a number of customers shifted to higher performing segments as a result of the targeted promotions.